Director of Content – The Bird’s Nest
Overview of Role and Responsibilities:
As the Director of Content for The Bird's Nest, I oversee the strategic direction and execution of our content initiatives across multiple platforms. My primary responsibilities include managing all aspects of our social media presence, ensuring consistent brand messaging, and engaging our audience through compelling content. I lead a team of 8 talented individuals, collaborating with them to create innovative campaigns and drive growth across our channels.
Lead Client Management
Churchill Downs
The What The Flock Podcast
Kentucky Derby Festival
The Craftery
The Bird's Nest
I have also contributed to content strategies for notable brands, such as:
The Kentucky Derby
Sun Tan City
Bubba's 33
Cordia Property Solutions
Social Media Management & Metrics
I manage our social media accounts on Instagram, LinkedIn, and TikTok, focusing on audience engagement and growth. Here are our current accounts & metrics:
Personal mention in the International Business Times!
Instagram
Instagram Metrics
LinkedIn
LinkedIn Metrics
TikTok
Exciting Changes Ahead: Implementing a New Posting System for Enhanced Engagement!
TikTok Metrics
